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The Elements page explained
Written by Braingineer
Updated 1 year ago


The Elements page can be used to see which elements within your website have induced the most significant peaks in Frustration, Joy, or Attention. For example, you can easily find the most frustrating elements, and analyze the neurofeedback to figure out why they experienced frustration. This is used as input for A/B tests within your optimization process.  

How it works

Above you see an emotion graph that is below every participant recording, with the significant increases in frustration and joy. These significant increases are marked by a circle. This increase is then explained by the participant after their test is done and we have added their neurofeedback:

The Braingineers consultant adds a tag (#Cashback Philips, in this example), when the frustration increase and neurofeedback is related to a specific element within the page. All the significant points are tagged, and automatically clustered on the Elements page:

Overview of elements

The overview of elements shows you which elements have the most peaks in Frustration, Joy and Attention. When you hover over a color, it shows you exactly how many peaks in that emotion have occured for that element. You can click on an element, or use the dropdown box as in the image below, to see the scores:

When you have selected an element, the neurofeedback is shown on the bottom for that element. We advise you to analyze the neurofeedback per emotion, by using the filters to see all the neurofeedback for Frustration, Joy, or Attention.

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