Welcome to our brain center 🧠


The tags page explained.
Written by Braingineer
Updated 2 months ago


The Tags page can be used to see the number of significant peaks in frustration, joy and attention per element or event on your website. For example, you can easily find the most frustrating elements and analyse the corresponding neurofeedback to figure out the why of the experienced frustration. This can be used as input for A/B tests within the optimisation process.

How it works

Above you see an emotion graph that is below every participant recording. Significant increases in frustration, joy and attention are marked by a pink, green or yellow dot. After a participant finished a test, the researcher shows the screen capture of the website visit with the corresponding significant increases and asks the participant how he/she experienced these moments. This conscious feedback of the participant - neurofeedback - is added to the significant point:

The Braingineers consultant then adds a tag (#Cashback Philips, in this example) to the significant points in the test. These tags are automatically clustered on the Tags page: 

Tags page

The overview of tags shows you the number of significant frustration, joy and attention peaks per tag. When you hover over a color, it shows you exactly how many peaks in that emotion have occurred for that element. You can click on an element, or use the dropdown box as in the image below, to see the scores:

When you selected a tag, all significant points with corresponding neurofeedback are shown on the bottom for that tag. If you click on one these points you are redirected to the video of that significant point. This helps explaining why certain emotions are present for that tag.

Did this answer your question?