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Emotion videos

Take a peek in the brain of your participants!
Written by Braingineer
Updated 9 months ago

The emotion videos show the most important data layers we combine in our methodology: a screen recording of the website and mouse, eye tracking, measured emotions, and the neuro feedback. Below we'll explain these layers in more detail.


The measured emotions during the test is the most important and valuable data layer. This graph shows when significant increases in frustration, attention or joy have been during this participants website visit. Because we objectively measure when the participant, for example, gets frustrated, this is marked by the significant points (dots). Going through these dots you will get the most valuable insights per participant. Of course you will need context: "what was the participant doing on the moment he got frustrated?". That's why we have the other data layers. 

Screen recording & eye tracking

The screen recording shows a recording of a participant clicking through your website. This will give you context when you see that a participant is frustrated. You can see on what page the user was, where the user was clicking, and indicated by the red dots, you can see exactly where the user was looking! 


On the right of the video you will see the neurofeedback. In the emotions graph (above) we mentioned we marked the significant increases in emotions with a dot in the graph. These moments are important, because something happened that induced frustration, joy, or attention for this participant. After the test, we go through these significant points and ask the participant the go back to that moment (we'll show him the video), and explain what happened for him that might cause this emotion increase. This will help you explaining the 'why' of the measured bottlenecks in their flow. 

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