Brainpeek is a valuable tool that can provide various insights for optimization. When requesting a Brainpeek test, a number of fields are required. Filling these out effectively helps us to understand exactly what you need.
Go to Tests the Brainpeek dashboard. Here you can click on Create new test.
Essential or Professional: one major change in our V2 release is the addition of the Essentials test. Essentials is a compact version of our standard Professional test. Find out which test type is right for you by clicking here.
Test name: Here you can name your test. Make sure to include the specific topic within the title or the name of the flow you want to test.
Purpose of the test: This is your opportunity to tell us a bit about your company. What do you hope to get out of this test? What kind of information has led you to requesting a Brainpeek test? Perhaps information from prior data analysis or A/B testing? Helping us to understand the context of your test request will help to get most value out of your Brainpeek test.
Areas of focus: Here is your chance to identify three main points for our consultants to pay extra attention to. If you have prior insights from other methods of testing, these can be incorporated here. Examples of areas of focus are a banner on a homepage, a form in the checkout or a filter module. (If you struggle with this step, don't worry! We will help to refine the focus points during the kickoff call to make sure they are testable)
Scenario: Here you describe the task that the participants need to carry out on your website. Scenarios that have specific requirements relevant to your research topic can greatly improve the usefulness of the results. Consider which scenario would be most effective for a travel agency testing their new search filters: 'purchase a flight' or 'purchase a flight under €400 to a warm destination with a swimming pool and access to various sight-seeing tours'?
Start URL: This is the first page participants get to see when the test is started. The key to an effective start URL is to make it as natural as possible. Think of a homepage or overview that real customers could easily find via search engines. It seems straightforward, but making sure the starting URL is in line with the natural behaviour of potential customers will improve the effectiveness of your test.
End point: This is the point where the test will be ended. The longer your flow the more general insights you will get out of your Brainpeek test. The shorter the flow, the more specific insights you get on your page(s) of interest.
Test device: There are 2 options for test device: desktop or mobile. On a dekstop device we make use of eye tracking. Thereby, we can give insight into where your visitors are looking. What elements draw attention and are well read, and what elements are not seen at all? On a mobile device we make use of thumb tracking instead of eye tracking. Thereby, we can map the interaction of the participants with the your mobile website.
Target group: There are 2 options for target group: a default target group representative of the entire population or a custom target group. If your target demographic is specific, we can test participants that exclusively fit your target demographic. This can be broad, like 'homeowners' or 'Android users', but can also be highly specific. However, keep in mind that the more specific a demographic, the more difficult it is to find participants, and thus additional costs will apply.
To summarize: the more you specify the information you provide as input, the better the quality of your test's output.