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Identifying the valuable insights from your test results

How to get most value out of your Brainpeek test?
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Written by Braingineer
Updated 7 months ago

You've requested a test, provided all the relevant information, and Braingineers has completed the research and uploaded your results to Brainpeek. Logging into the Brainpeek dashboard, there's a lot of information available to you. How do you discern which information to focus on? 

1. Overview

The overview page contains a white panel to recap you on the type of test and the scenario given. The consultant summary is available for download on the right. This will provide not only detailed insight into what the main focus points are, but also the reasoning behind them. 

Below the white panel there are a number of dark blue boxes (five in professional, three in essential). These boxes provide you with global insights into the usability of your web flow.

  • The first box, Overall Scores, shows the average percentages of our three main emotions across all participants present during testing. This can be used as a general indicator of how the flow is experienced. Note that it's normal for 'attention' to be higher than the other two emotions.

  • The second box, Recordings, gives you a breakdown of the numbers associated with the participants of the test. At the bottom of this list is 'average time', the average time it took for participants to complete the task.

  • The third box, Elements, provides the top 3 elements from any page in the flow that caused the most frustration. The number under the # symbol corresponds to the number of significant frustration peaks experienced by all participants. 

  • The fourth box, Sections (available for Professional only), shows which page on the website sparked the most frustration, joy and attention. These are further explained in the 'sections' tab. 

  • The fifth box, Section insights (available for Professional only), show the 3 pages where participants experienced the highest level of frustration. The top section in the Section Insights box will be the same as the section under the frustration bar in the Sections box. 

2. Recordings

Here it's possible to view the individual videos of each participant's test. Although watching these videos individually can already be insightful, the videos are best used as support and visual explanation of specific emotion insights. Under the Elements tab (and under the Section Insights tab in Professional tests) a list of significant points is given, which can be filtered based on emotion. For each significant point, there is an icon on the right labelled 'view video for participant x', which will take you to the exact moment in the video of that significant point including the correponding neurofeedback. Using the significant points as a starting point to orient yourself within the participant recordings will allow you to absorb the most important information straight away. 

3. Elements

The Elements tab is split into three parts. The first is the stacked bar graph at the top of the page, which shows the number of significant peaks in emotion (points where neurofeedback was given) for each of the elements in the flow. Note that only 10 elements are visible in this bar graph. These are the 10 elements that received the most significant emotional responses from participants. The different colours within the bars represent the different emotions (green = joy, pink = frustration, yellow = attention). 

The second part is the element overview in the darker purple box. You can view specific insights for each element by either clicking on the corresponding bar in the bar chart, or by selecting the element from the dropdown box (via the dropdown box all elements are available, not just the 10 from the bar graph). Within the overview box, a donut chart is shown, illustrating the ratio of the three emotions for that element. The exact values can be found to the right of the donut chart. 

The third part is the list of significant points with corresponding neurofeedback, which can be filtered on emotion. Here, feedback from participants (regarding specific emotional responses on the selected element in the overview box) is available. As mentioned under Recordings, this neurofeedback links through to the corresponding point in the participants' video that highlights their feedback. 

4. Sections (Professional only) 

The Sections tab provides you with a bar chart containing the ten pages most often visited by participants. By filtering only Frustration on this chart, it's easy to quickly visually identify which pages are causing the most trouble. On the other hand, by filtering only Joy it becomes immediately clear which sections are most positively experienced. 

5. Section Insights (Professional only) 

This page is comparable to the elements tab. The purple bar shows some general statistics regarding the different sections in the test flow. Section Performance is equivalent to a school grade; it indicates how a certain pages is experienced subconsciously compared to the other pages within the same flow. Similarly to the Elements tab, a list of signficiant pints is available here, and can be filtered based on specific emotions. It is also possible to click through to specific participant recordings from these neurofeedback comments. 

Overall we encourage you to take some time to examine the various aspects of the new V2 brainpeek dashboard in order to gain better insight into your data. Or use a free demo account to explore the dashboard today!

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