Welcome to our brain center 🧠

Neuro usability vs regular usability testing

Find out the differences between the two types of research.
B
Written by Braingineer
Updated 9 months ago

Regular usability testing

In regular usability testing, participants go through a website or app and give immediate feedback about their experience at that time. A researcher will observe and ask questions during the test. In regular usability testing, it is possible to make use of eye tracking to record the eye movements of the participant, as well as a screen recording.

Neuro usability testing

In neuro usability research, the participant carries out the research completely independently without having to think aloud or interact to the researcher. During the research, EEG and eye tracking are used to measure the experience, and the participant gives his or her feedback regarding their emotions and the website afterwards (neuro feedback).

  Regular usability testing Neuro usability testing
Natural behaviour
NO
YES
Screen recording
POSSIBLE
YES
Eyetracking
POSSIBLE
YES
EEG
NO
YES
Conscious feedback
YES
YES
Talking aloud 
YES
NO

Additional insights versus regular usability testing

Neuro usability research offers, in addition to regular usability insights, additional insights that cannot be found with regular usability research. The latter focuses only on the conscious experience of the user, while it is actually valuable to look at the subconscious experience and the emotional experience of the user.
In regular usability research, socially desirable answers sometimes stand in the way of thorough research as well as the rationalization of an (subconsciously made) choice. Neuro usability research therefore is more objective.

Did this answer your question?