After a video test, participants are asked the following:
"Choose max. 5 associations that you think match with the video you have just watched."
- Peaceful
- Aggressive
- Simple
- Complex
- Friendly
- Mean
- Boring
- Annoying
- Engaging
- Personal
- Impersonal
- Powerful
- Weak
- Surprising
- Activating
- High-end
- Expensive
- Cheap
- Honest
- Fun
- Reliable
- Irreliable
- Quality
- Natural
- Innovative
This list is complemented with max. 5 associations chosen by you when you create a new test.
