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Associations

The default list of associations
B
Written by Braingineer
Updated 3 months ago

After each test, a participant is asked the following: 

"Choose max. 5 associations that you think match with the video you have just watched."

  • Peaceful
  • Aggressive
  • Simple
  • Complex
  • Friendly
  • Mean
  • Boring
  • Annoying
  • Engaging
  • Personal
  • Impersonal
  • Powerful
  • Weak
  • Surprising
  • Activating
  • High-end
  • Expensive
  • Cheap
  • Honest
  • Fun
  • Reliable
  • Irreliable
  • Quality
  • Natural
  • Innovative

This list is complemented with max. 5 associations chosen by you when you create a new test.

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