A video test can be used to investigate the subconscious experience, impact and effectiveness of your video. Follow the steps below to request a neuro video test successfully!
1. Click on 'Create new test' in the menu on the left
From every page, you can click on the green button in the main menu, which will lead you to the form where you can request a new test.
2. Choose Videos
Select the option 'videos' to request a video test.
3. Name your test
Give your test a name that is recognisable for you and your team. Once created, you can find this test on the 'Tests' page with this name.
4. Upload your video
Upload the video that you want to test here. If you have an add-on that you want to test as well, you can attach it to the main video or send it to our consultant after finalising the test setup via a call.
If you don't have your video ready yet, but like to schedule a test, just click request and you'll be able to return to this form later and add the video when it's ready!
5. Describe the purpose of your test
Describe why you would like to perform this test. This description will help us to support you in getting the best test setup and thus the best results. For our consultants, it is important to know:
- why would you like to setup this test?
- what do you hope to get out of this test?
- do you have any user data or insights from other tools that precede this test?
6. Add associations
After the test, participants are asked to choose 5 associations from a default list (here) that they feel match the video. You can add max. 5 associations to this list.
7. Add open questions
Also, you can add max. 3 open questions for the participants. These questions are asked after participants watched the video. In addition to the open questions you choose, we'll ask two open questions by default:
- Can you describe the message of the video as well as possible?
- Which moment in the video made the most impression and why?
8. Choose your target group
For choosing a target group, we offer two options. The default target group is representative for Dutch society; it includes 10 participants with mixed age, gender and educational level. This target group selection is included in the test price.
Sometimes, a more specific target group is required. In this case you can write the requirements in the box below. When a custom target group is requested, additional costs may be involved and will be discussed prior to finalising the test setup.
9. Provide us with any additional details
For example if you have a deadline you can let us know here, but you can also add any additional information that might help us to get the best results for you.
10. Select your add-ons
We offer two optional add-ons to a neuro video test:
Tag-on: If you would like to test a TV commercial which has a tag-on, please select this box.
Individual participant data: This feature gives you access - next to the aggregated data video - to the emotion data, eye tracking, neurofeedback and qualitative feedback of the individual participants. There are also extra comments added by participants to the qualitative feedback for a better understanding of their given scores.
11. Request test!
You are ready to go! After requesting a test, a Braingineers consultant will call you within two working days to go through the research design and finalise your test setup.
Not ready yet to request the test? You can use the 'save as draft' button to save the research design. Your research design will be saved in Brainpeek and can be edited and requested later on.
Good luck and happy testing!